3MPG initiated and managed the partnership between Geely Auto and internationally renowned Red Bull Skydive Team athletes Marco Waltenspiel and Marco Fürst, securing their roles as official brand ambassadors. In addition to overseeing the partnership development and producing content surrounding Geely Auto’s brand launch in Vienna, 3MPG continues to support the brand’s entry into the market through its integrated Media, Marketing and Management services.
Most of what the Red Bull Skydive Team does happens somewhere between 1,000 and 4,000 metres above the ground, at the kind of speed that once carried them under London’s Tower Bridge at more than 240 km/h. The rest of it happens on the road: trainings, productions and events across Europe, thousands of kilometres a year, and every piece of equipment in the back. That part of the job now has a new partner.
Geely Auto and the Red Bull Skydive Team have announced a partnership that makes Marco Waltenspiel and Marco Fürst official ambassadors for the brand in Austria. Each of them now travels in a branded GEELY STARRAY EM-i, a plug-in hybrid SUV built for electric driving with more than 1,000 kilometres of combined range on one charge and one tank. The partnership was unveiled at the Geely Auto Brand Launch Night at MIRAGE in Vienna.
For Geely Auto, the connection is a shared way of thinking. “Always thinking further, taking on new perspectives, and being able to rely on technology and precision,” is how Annelies Reis, Regional Brand Director for Geely Auto at AutoWallis, puts it. For the athletes it is more practical than that. “Our vehicles are not just transport, they are the mobile base of our team,” says Fürst. “We have to be able to rely on everything working, in any weather and on any route.”
Media. Marketing. Management. Brought together by 3MPG.
Beyond connecting the brand and the athletes, 3MPG developed and managed the collaboration, coordinated the ambassador partnership and produced the content around Geely Auto’s market launch.
The project shows how 3MPG combines its expertise across Media, Marketing and Management to create meaningful connections between brands, athletes and audiences. It brings the right partners together and turns those relationships into authentic brand experiences.
With the two GEELY STARRAY EM-i now accompanying the athletes to trainings, productions and events across Europe, the partnership extends well beyond the launch event in Vienna. For 3MPG, the work continues too, with ongoing services supporting Geely Auto as the brand establishes its presence.
Contact: Egor Khaitovich
egor@3mpg.ch / +43 664 517 5434
_____
Images free of charge for editorial use.
Photo credits: Maximilian Meier / Mitja Kobal
Available here: link
